Tour Operators Tap Into New Customers Using Social Media06/14/2012 - Collette Vacations was recently featured in The Huffington Post's Travel Blog.
Paula Twidale, Collette's executive vice president was quoted in the article.
Collette Vacations: Learning about Consumers through Facebook
For Collette Vacations which began its long history as a tour operator way back in 1918, the future of its marketing efforts features technology as a strong component. Currently, the tour operator is running a "Win Your Italian Dream" sweepstakes featuring a grand prize of a 10-day trip for two to Italy, with airfare included. While prizes and sweepstakes are one way to attract customers, Executive Vice President Paula Twidale says that the "online conversations we are having with our travelers, much of it sparked by the Facebook sweepstakes, has provided invaluable customer feedback."
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